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Haunt Weekly is a weekly podcast about the haunted attraction industry from the smallest home haunt to the largest event haunt. We talk about management, operation, tactics and more!

July 3, 2017

Haunt Weekly - Episode 83 - Haunt Branding Basics

Previously, on Haunt Weekly, we looked at haunt marketing and the questions that you need to answer with every single piece of marketing you put out. This week, we're getting a bit more holistic and looking at haunt branding. 

This week's episode is a whirlwind tour through the basics of haunt branding including what a brand is, how you develop a brand and how you expand it so that you can use it on other projects. As with the marketing talk, a lot of this can apply to any business, but we're focusing on haunts and how these principles apply to our industry.

This Week's Episode Includes:

  1. Intro
  2. Conference Reminders
  3. What is Branding
  4. The 10 Parts of a brand (Link)
  5. Branding Through the Entire Customer Experience
  6. The Questions To Answer About Your Brand
  7. Bringing it Together

All in all, if you have a haunt, work for one or just case about branding, this is an episode you do not want to miss.

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